We began working with Coast Professional in April of 2003. They had a 26-year reputation as Coast Professional Services, when their CEO decided to focus on a vertical market – education receivables.

Client Goal:

When we began the program, Coast Professional wanted Vinton Moss to develop a national marketing program(primarily soft lead generation), a brand, a marketing website, online tools to optimize operational costs, a corporate message, promotions, and to redesign its client correspondence and sales collateral.

Deliverables:

Market Research

Strategic Planning

Written Execution Plan

Mission Statement

Coast Professional Brand

Written Company Marketing Content

Website

Printed Sales Collateral

Tradeshow Display

Marketing Emails

3-Part Direct Response Marketing Campaign

End Result:

Coast Professional surpassed its goal of a 40% revenue increase in 18 months. To date, they have experienced at least a $5 million dollar increase in revenue. Coast Professional recently opened a 130-seat collection call center in Louisiana.