Avert Repo (Stephens and Michaels Associates) is a family-owned Collection Agency located in Windham, New Hampshire. They wanted to grow their company while maintaining the same ownership. We began Assessment and Strategy for SMA in February 2006, and identified their most lucrative opportunity was their secured assets collections portfolio. Their unique collections platform intercepted the secured asset before being sent to repossession. SMA was creating value for its securedS asset lender clients by cutting their repos in half and returning customers to them.

Client Goal

Once we established the "Avoid Repossession" direction, SMA’s immediate goal was to target the largest secured asset lenders in the nation, which included banks and credit unions. They set a short-term goal of achieving a $12 million increase in gross revenue by December 2007, and establishing a system to acquire 13 new clients a month.

Deliverables

Market Research

Strategic Planning

Written Execution Plan

Avert Brand

Managing Collateral Brand

Written Company Marketing Content

Style Guide

Website

Electronic & Printed Sales Collateral

Tradeshow Display

Custom Sales Presentations RFP

Case Studies

Strategic Partnerships & Presentation

Written PR Documents

Marketing Emails

Sales Optimization

Engagement Policies


End Result

In developing the Brand Avert Repo and Managing Collateral we have created a win win scenario for SMA. It required 6 months to create systems for growth, graphics, content and technology. The Avert and Managing Collateral Brands were launched in February 2007. Avert provides secured asset collections before repossession and Managing Collateral handles asset management after repossession.

Currently Avert is aligned with strategic partners in their industry and have gained significant exposure in the secured assets finance industry. Avert’s sales staff has been optimized, and they quickly and easily establish relationships with their prospects. Avert is creating new relationships with the largest lenders in their market. Avert expects to reach its goals for 2007. They have achieved all their business growth goals and tools for future growth.