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Content
 
Communicate the Value of Your Service With Marketing Copy. There's a Difference Between Marketing Copywriting and Copywriting. When You Write Marketing Copy, Your Customers & Prospects Read It. Marketing Content Inspires Your Prospects to Continue Reading Because It Speaks Directly to Them, Creates Value and Builds Confidence in Your Solution. Marketing Content Is Usually Shorter and More Succinct in Describing the Benefits of Your Service Offering.
 
 
 
COPYWRITING THAT WORKS

You might be wondering how we’re able to write all your company content when we haven’t been in your business. Copywriting content is established through our original assessment meeting with you and your staff, and by the content you provide us during research. We ask a series of questions about your Business in Assessment, and reference your documentation when we describe your service. Assessment meetings are typed and recorded so nothing is missed during the writing process. You will always have a say in what stays and what goes. We just help establish a good direction for communication.

BENEFITS

 Refined Existing Marketing Content

All Written Company Content

All Written Promotional Content

More Clients Will Complete Your Brochure, Website or Sales Presentation

Technical Writing Skills & A/R Industry Experience

Content Variation for Website, Sales Presentations, Public Relations & Promotions

DELIVERABLES

All Website Content

All Brochure and Sales Presentation Content

Personal Letter to Existing Clients (Review and Refine)

Personal Letter to Staff Members (Review and Refine)

Personal Email to Prospects

Written Personal Letter to Prospects

Written Brand Message

Written Brand Promise

Written Brand Excerpts

Written Brand’s Effects on Customer

Written Top 10 Reasons Prospects will Engage (Why Us)

Written Prospect’s Challenge Description

Written Results of Service

Written Benefits of Service

Written Process of Service

Your Company's About Us Description

(2) Vertical Market Service/Benefits Descriptions

(3) Case Studies (Format and Revise)

Review and Revise All Content

Written Call-to-Actions

Written Style Guide Headlines

Written Target Market Page on Website



NEXT - PHASE II, PART III, DESIGN


 
 

RESEARCH
BUSINESS ASSESSMENT
STRATEGY & PLANNING
USP DEVELOPMENT
BRANDING
CONTENT DEVELOPMENT
EYEPATH DESIGN™
WEBSITE DESIGN & BUSINESS AUTOMATION
SALES OPTIMIZATION
ADVERTISING
LEAD GENERATION
DIRECT RESPONSE MARKETING
PUBLIC RELATIONS
 
©Copyright 2011 Vinton Moss, Inc.