WHY IT WORKS

Eyepath creates a non-intrusive presentation containing information that addresses your prospect's frustrations and desires with an offer that solves their problem, while leading them down a path of value. Eyepath combines the Principles of Design and proven Direct Response Methods with Eyepath’s 5 Key Principles. 5 Key Principles PDF

BENEFITS

EyePath ensures all information is critiqued and organized so your prospect receives the most pertinent information. Eyepath campaigns are more likely to be read from start to finish. Prospects will be attracted to your presentation and will accept the value of your offer, leaving them with a desire to know more about your company. Your campaign ROI will increase and your response may increase up to 2500% depending, on the degree of Eyepath principles applied.

Eyepath considers the first 10 milliseconds of a presentation. Prospects are looking for the most relevant and inspiring information as quickly as possible. The human brain processes 80 billion calculations a second; most prospects are subjected to more than 3000 solicitations a day, compromising their attention spans.

Presentation with a Defined Path the Prospect's Eye Will Follow

Professionally-Designed Collateral Piece Using 5 Additional Principles of Visual Communications

Aesthetic Presentation that is Attractive and Adheres to the Principles of Design

Presentation adhering to proven Direct Response Methodologies

DELIVERABLES

Xplane Diagram

Photography

Collections Workflow Illustration

Collections Service Cards

Direct Mail Campaign

Collateral (Letterhead, Envelopes, Business Cards)

Strategic Partnership Agreements

Debtor Letter Design

Sales Presentation

RFP Creation

Direct Mailers

Light Brochure (Tri-Fold)

Electronic Sales Presentation (Adobe Acrobat, Powerpoint or Flash)

Sales Presentation

Logo

Tradeshow Display Design

Website

NEXT - PHASE II, PART IV, WEBSITE DESIGN & BUSINESS AUTOMATION