DRC Services Group (ResolvedClaims.com) is a debt management company that provides a resolution to non-performing auto subrogation claims. DRC Services Group, employs 65 subrogation professionals and is owned by Sean Escobar, a former California Association of Collectors (CAC) President. We began working with DRC in February of 2008. DRC was already hip to the specialization trend in the collections industry and had acquired two large insurance carriers as clients, AAA and Farmers. DRC hired Vinton Moss to create a plan and Brand to market DRC to the remaining 2,000 + large to mid-size insurance carriers in the US.

Working to Help DRC Acquire New Clients in 2009

Getting new business comes down to three important attributes. Good reputation, valued service and great marketing. DRC already had a great reputation and their platform was tested and measured superior to their competition when we performed market research. Once we established their value in the industry, there were only minor tweaks to operations needed to put them far above the rest. Upon our understanding of DRC's intrinsic value we established a direction: "Resolving Subrogation Claims." The message stuck, so we developed more than two dozen marketing tools and strategies then soft-launched the brand at the November 2008 National Association of Subrogation Professionals (NASP) conference in Florida. Within weeks DRC was responding to a new RFP from one of the largest insurance carriers in the nation.

How We Help Position DRC for Growth

Over the six month development phase we provided the following tools and strategies for DRC:

Market Research

Strategic Planning

Written Execution Plan

"Resolved Claims" Brand

Written Company Marketing Content

Style Guide

Website

Electronic & Printed Sales Collateral

Tradeshow Display

Custom Sales Presentations

Case Studies

Written PR Documents

Marketing Emails

Sales Optimization

Engagement Policies

Expected Revenue for 2009

This year, DRC will experience substantial growth regardless of the market conditions. Other Vinton Moss clients in similar positions grow an average of 5% a month annually and yield up to 30% higher liquidation rates. We established that DRC will need to acquire 5 large insurance carriers, or 200 mid-size insurance providers to secure their goal. By March of 2009 through sales and promotional initiatives, DRC will have exposed their superior value to 50% of the insurer market with an expected 10-15% conversion rate. The result will help DRC acquire 5% of market share and up to a 200% increase in revenue.