Our Process

WE HAVE A BUSINESS DEVELOPMENT PROCESS BECUASE WE WANT TO FOLLOW WHAT WORKS. YOU WILL SET A GOAL, BUDGET & TIMELINE. WE ALL FOCUS ON THAT GOAL AND DO WHAT IT TAKES TO GET THERE WITH YOU.


	Included below are fundamental elements of business development and our formula for creating or modifying the business development module in your agency. Our Business Development Program consists of three phases and eleven initiatives. Phase I. Content: prior to applying resources to design, it’s important to assess your position in the market, write strategy and set goals. You will achieve better results with content influenced by research and planning. Phase II. Design: Vinton Moss will apply your content and strategic objective to a high-end presentation. Phase III. Promotion: your Unique Selling Proposition and messaging will be used to promote the value of your service through effective mediums of communication.
	CREATIVE
	The value of your service and how we can innovate to make a difference for your customer.


	ASSESSMENT
	Complete a survey questionnaire to define your agency's strengths, weaknesses, opportunities, goals, and direction.


	RESEARCH
	Research your competition, conduct surveys, study trends and develop an ideal customer profile.


	STRATEGY & PLANNING
	Goal-setting, prospecting, partnerships, campaigns, lead generation tactics, follow-up strategies, marketing and sales techniques.


	CORPORATE MESSAGE DEVELOPMENT
	Develop a message that distinguishes your service from your competition, a Unique Selling Proposition (USP)



	BRANDING
	Logo designs & style guides. Design your visual presentation using your corporate message, content, and USP.


	COLLATERAL PRESENTATION
	Sales presentation and company collateral. Design brochures, presentation folders, catalogs, etc.


	WEBSITE DESIGN & DEVELOPMENT
	A/R Industry website, collection software integration, account placement, marketing web placement.



	PUBLIC RELATIONS
	Use publications to help promote your Unique Selling Proposition.


	ADVERTISING & DIRECT RESPONSE MARKETING
	Magazine advertising, online advertising, direct mail campaign, e-campaigns, used mediums of communication to promote your service to your prospects.


	PROMOTIONS
	Referral programs, trade shows, sponsored events and promotional collateral.

Get After It.

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Have questions? Ready to dive in? Contact us and a VM team member will assist you.

Our Process

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