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Included below are fundamental elements
of business development, and our formula for creating
or modifying the business development module in your agency.
Our Business Development Program consists of three phases
and eleven initiatives. Phase I. Content: prior to applying
resources to design, it’s important to assess your
position in the market, write strategy and set goals.
You will achieve better results with content influenced
by research and planning. Phase II. Design: Vinton Moss
will apply your content and strategic objective to a high-end
presentation. Phase III. Promotion: your Unique Selling
Proposition and messaging will be used to promote the
value of your service through effective mediums of communication.
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CREATIVE |
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The value of your service and how we can
innovate to make a difference for your customer. |
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| ASSESSMENT |
| Complete a survey questionnaire to define
your agency's strengths, weaknesses, opportunities, goals
and direction. |
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| RESEARCH |
Research your competition, conduct
surveys, study trends and develop an ideal customer
profile. |
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| STRATEGY & PLANNING |
Goal-setting, prospecting, partnerships,
campaigns, lead generation tactics, follow-up strategies,
marketing and sales techniques. |
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| CORPORATE MESSAGE DEVELOPMENT |
| Develop a message that distinguishes your
service from your competition, a Unique Selling Proposition
(USP) |
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| BRANDING |
| Logo designs & style guides. Design
your visual presentation using your corporate message,
content and USP. |
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| COLLATERAL PRESENTATION |
| Sales presentation and company collateral.
Design brochures, presentation folders, catalogs, etc. |
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| WEBSITE DESIGN & DEVELOPMENT |
| A/R Industry website, collection software
integration, account placement, marketing web placement. |
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| PUBLIC RELATIONS |
| Use publications to help promote your
Unique Selling Proposition. |
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| ADVERTISING & DIRECT RESPONSE MARKETING
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| Magazine advertising, online advertising,
direct
mail campaign, e-campaigns, used mediums of
communication to promote your service to your prospects. |
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| PROMOTIONS |
| Referral programs, tradeshows, sponsored
events and promotional collateral. |
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